BRIEF

Create a new cover and up to two wondrous interior page illustrations for one of our most precious pieces of heritage: Alice’s in Wonderland. Your illustrations should enchant a whole new readership and, although you must include a front cover, you are free to choose a couple of scenes from the book.

TARGET AUDIENCE

Our primary audience is parents of girls aged 5-9. Our secondary audience is parents of boys aged 5-9 and gift givers, such as grandparents, aunts, uncles etc.

CREATIVE REQUIREMENTS

New cover design for Alice’s Adventures in Wonderland which must be 270mm (H) x 215mm (W), and supplied as a PDF. The Macmillan Alice 150 logo can act like a sticker on the cover so please supply one illustration with it included in the artwork and one without. 1-2 interior page illustrations from scenes within the book which must sit within a 270mm (H) and 215mm (W) single page, and be supplied as a PDF.

Macmillan Children’s Books, a division of Pan Macmillan, is one of the UK’s leading children’s publishers, creating great stories for all ages for over 150 years. It’s the original home of classics such as Alice in Wonderland, The Jungle Book and The Water Babies, and now publishes over 400 books a year for babies, children and young adults. International bestselling and award-winning authors and illustrators include: Julia Donaldson, Axel Scheffler, Rod Campbell, Emily Gravett and Eva Ibbotson.

ABOUT MACMILLAN CHILDRENS BOOKS

OTHER ALICE CHARACTERS

Looking at how other Alice characters have been illustrated over time gave me inspiration and an insight into different illustation styles.

However I found that most of the illustrations targetted an older age group 7-11. Next, I would need to research what illustration style appeals best to 5-9year olds

ORIGINAL

TARGET AUDIENCE

Illustration styles that would appeal to my target audience 5-9 year old girls; simplistic drawings, detailed backgrounds and bright colours.

DIFFERENT ILLUSTRATION STYLES